{"id":12255,"date":"2021-07-13T00:30:54","date_gmt":"2021-07-12T23:30:54","guid":{"rendered":"https:\/\/www.d-edge.com\/distribuce-hotelu-a-pandemie-narusitele-a-naruseni\/"},"modified":"2022-08-26T14:52:43","modified_gmt":"2022-08-26T13:52:43","slug":"distribuce-hotelu-a-pandemie-cestovni-sachovnice","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/cs\/distribuce-hotelu-a-pandemie-cestovni-sachovnice\/","title":{"rendered":"Distribuce hotel\u016f a pandemie: cestovn\u00ed \u0161achovnice"},"content":{"rendered":"

V uplynul\u00fdch 15 m\u011bs\u00edc\u00edch zaznamenal hotelov\u00fd pr\u016fmysl jednu z nejv\u00fdznamn\u011bj\u0161\u00edch ztr\u00e1t hrub\u00e9ho objemu rezervac\u00ed v historii. P\u0159esto\u017ee v\u0161ak objemy v roce 2020 byly o 69 % ni\u017e\u0161\u00ed ne\u017e v p\u0159edchoz\u00edm roce, sledovali jsme typy rezervac\u00ed, kan\u00e1ly a sazby, abychom z\u00edskali p\u0159ehled o trendech, kter\u00e9 by hotel\u016fm mohly pomoci p\u0159i pl\u00e1nov\u00e1n\u00ed o\u017eiven\u00ed.<\/p>\n

V roce 2019 jsme zve\u0159ejnili na\u0161i prvn\u00ed anal\u00fdzu distribu\u010dn\u00edch trend\u016f s n\u00e1zvem A Deep-dive into European Hotel Distribution trends 2014-2018<\/a> (Hlubok\u00fd ponor do trend\u016f distribuce evropsk\u00fdch hotelov\u00fdch rezervac\u00ed 2014-2018) , v n\u00ed\u017e jsme odhalili obrovsk\u00fd objem stornov\u00e1n\u00ed ze strany OTA a jejich dopad na hotely. Zpr\u00e1va p\u0159inesla podrobn\u011bj\u0161\u00ed anal\u00fdzu o tom, jak se m\u011bnilo odv\u011btv\u00ed, kter\u00e9 v pr\u016fb\u011bhu studie zaznamenalo sv\u016fj vrchol.<\/p>\n

Na\u0161e druh\u00e1 anal\u00fdza v roce 2020 byla roz\u0161\u00ed\u0159ena o trendy nejen v regionu EMEA, ale tak\u00e9 v asijsko-pacifick\u00e9m regionu (APAC). Zpr\u00e1va nazvan\u00e1 The Rise of Direct Bookings Over OTAs<\/a> (Vzestup p\u0159\u00edm\u00fdch rezervac\u00ed nad OTA) uk\u00e1zala, jak se v d\u016fsledku pandemie zm\u011bnily vzorce a jak p\u0159\u00edm\u00e9 rezervace zauj\u00edmaj\u00ed mnohem v\u011bt\u0161\u00ed \u010d\u00e1st mnohem men\u0161\u00edho trhu.<\/p>\n

Tato studie navazuje na na\u0161i d\u00edl\u010d\u00ed anal\u00fdzu z roku 2020. V t\u00e9to zpr\u00e1v\u011b jsme se zab\u00fdvali cel\u00fdm rokem 2020 (abychom l\u00e9pe pochopili dopad pandemie) a zhodnotili prvn\u00edch p\u011bt m\u011bs\u00edc\u016f roku 2021. Informace obsa\u017een\u00e9 v tomto v\u00fdzkumu byly z\u00edsk\u00e1ny od 3 442 hotel\u016f v Evrop\u011b a 438 hotel\u016f v asijsko-pacifick\u00e9m regionu.<\/p>\n","protected":false},"excerpt":{"rendered":"

V uplynul\u00fdch 15 m\u011bs\u00edc\u00edch zaznamenal hotelov\u00fd pr\u016fmysl jednu z nejv\u00fdznamn\u011bj\u0161\u00edch ztr\u00e1t hrub\u00e9ho objemu rezervac\u00ed v historii. P\u0159esto\u017ee v\u0161ak objemy v roce 2020 byly o 69 % ni\u017e\u0161\u00ed ne\u017e v p\u0159edchoz\u00edm roce, sledovali jsme typy rezervac\u00ed, kan\u00e1ly a sazby, abychom z\u00edskali p\u0159ehled o trendech, kter\u00e9 by hotel\u016fm mohly pomoci p\u0159i pl\u00e1nov\u00e1n\u00ed o\u017eiven\u00ed. V roce 2019 jsme […]<\/p>\n","protected":false},"author":5,"featured_media":11997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-12255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper-cs"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/12255"}],"collection":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/comments?post=12255"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/12255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media\/11997"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media?parent=12255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/categories?post=12255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/tags?post=12255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}