{"id":18752,"date":"2024-02-21T00:00:05","date_gmt":"2024-02-20T23:00:05","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=18752"},"modified":"2024-06-17T13:34:44","modified_gmt":"2024-06-17T12:34:44","slug":"distribuce-hotelu-skutecne-naklady-na-primy-prodej-na-usvitu-umele-inteligence","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/cs\/distribuce-hotelu-skutecne-naklady-na-primy-prodej-na-usvitu-umele-inteligence\/","title":{"rendered":"Distribuce hotelu: Skute\u010dn\u00e9 n\u00e1klady na p\u0159\u00edm\u00fd prodej na \u00fasvitu um\u011bl\u00e9 inteligence"},"content":{"rendered":"<p>Spole\u010dnost D-EDGE, kter\u00e1 je partnerem v\u00edce ne\u017e 10 500 nez\u00e1visl\u00fdch hotel\u016f po cel\u00e9m sv\u011bt\u011b v oblasti distribu\u010dn\u00edch a marketingov\u00fdch strategi\u00ed, pe\u010dliv\u011b sleduje trendy v oblasti hotelov\u00e9 distribuce a reklamy.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Zaznamenali jsme rostouc\u00ed trendy v oblasti p\u0159\u00edm\u00fdch rezervac\u00ed: pod\u00edl p\u0159\u00edm\u00fdch p\u0159\u00edjm\u016f se zv\u00fd\u0161il z 23,6 % v roce 2019 na 29,5 % v roce 2023, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 24 % za stejn\u00e9 obdob\u00ed.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4865,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Zaznamenali jsme rostouc\u00ed trendy v oblasti p\u0159\u00edm\u00fdch rezervac\u00ed: pod\u00edl p\u0159\u00edm\u00fdch p\u0159\u00edjm\u016f se zv\u00fd\u0161il z 23,6 % v roce 2019 na 29,5 % v roce 2023, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 24 % za stejn\u00e9 obdob\u00ed.<\/span><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Proto jsme provedli dal\u0161\u00ed pr\u016fzkum, abychom zjistili, odkud tento n\u00e1r\u016fst poch\u00e1z\u00ed. Zjistili jsme, \u017ee v\u00fdznamnou roli hraj\u00ed digit\u00e1ln\u00ed reklamn\u00ed kampan\u011b. N\u00e1sledn\u011b jsme se zam\u011b\u0159ili na p\u0159esn\u00e9 vy\u010d\u00edslen\u00ed jejich dopadu a souvisej\u00edc\u00edch n\u00e1klad\u016f. Krom\u011b toho jsme zkoumali vliv um\u011bl\u00e9 inteligence v tomto odv\u011btv\u00ed a testovali r\u016fzn\u00e9 sc\u00e9n\u00e1\u0159e.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4865,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Proto jsme provedli dal\u0161\u00ed pr\u016fzkum, abychom zjistili, odkud tento n\u00e1r\u016fst poch\u00e1z\u00ed. Zjistili jsme, \u017ee v\u00fdznamnou roli hraj\u00ed digit\u00e1ln\u00ed reklamn\u00ed kampan\u011b. N\u00e1sledn\u011b jsme se zam\u011b\u0159ili na p\u0159esn\u00e9 vy\u010d\u00edslen\u00ed jejich dopadu a souvisej\u00edc\u00edch n\u00e1klad\u016f. Krom\u011b toho jsme zkoumali vliv um\u011bl\u00e9 inteligence v tomto odv\u011btv\u00ed a testovali r\u016fzn\u00e9 sc\u00e9n\u00e1\u0159e.<\/span><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Tento \u010dl\u00e1nek sd\u00edl\u00ed na\u0161e zji\u0161t\u011bn\u00ed a poznatky a nab\u00edz\u00ed cenn\u00e9 z\u00e1v\u011bry pro hoteli\u00e9ry.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4865,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Tento \u010dl\u00e1nek sd\u00edl\u00ed na\u0161e zji\u0161t\u011bn\u00ed a poznatky a nab\u00edz\u00ed cenn\u00e9 z\u00e1v\u011bry pro hoteli\u00e9ry.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost D-EDGE, kter\u00e1 je partnerem v\u00edce ne\u017e 10 500 nez\u00e1visl\u00fdch hotel\u016f po cel\u00e9m sv\u011bt\u011b v oblasti distribu\u010dn\u00edch a marketingov\u00fdch strategi\u00ed, pe\u010dliv\u011b sleduje trendy v oblasti hotelov\u00e9 distribuce a reklamy. Zaznamenali jsme rostouc\u00ed trendy v oblasti p\u0159\u00edm\u00fdch rezervac\u00ed: pod\u00edl p\u0159\u00edm\u00fdch p\u0159\u00edjm\u016f se zv\u00fd\u0161il z 23,6 % v roce 2019 na 29,5 % v roce 2023, co\u017e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-18752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper-cs"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/18752"}],"collection":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/comments?post=18752"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/18752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media\/18653"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media?parent=18752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/categories?post=18752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/tags?post=18752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}