{"id":19590,"date":"2024-06-17T00:00:23","date_gmt":"2024-06-16T23:00:23","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=19590"},"modified":"2025-04-16T10:37:32","modified_gmt":"2025-04-16T09:37:32","slug":"dma-meni-vyhledavani-google-ale-ne-tak-jak-hotelieri-doufali","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/cs\/dma-meni-vyhledavani-google-ale-ne-tak-jak-hotelieri-doufali\/","title":{"rendered":"DMA m\u011bn\u00ed vyhled\u00e1v\u00e1n\u00ed Google, ale ne tak, jak hoteli\u00e9\u0159i doufali"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">V reakci na na\u0159\u00edzen\u00ed DMA zavedla spole\u010dnost Google v lednu n\u011bkolik v\u00fdznamn\u00fdch zm\u011bn na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed hotel\u016f. Na\u0161e ned\u00e1vn\u00e1 anal\u00fdza <\/span><b>odhaluje n\u011bkolik znepokojiv\u00fdch trend\u016f<\/b><b><i>.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Organick\u00e1 a neplacen\u00e1 n\u00e1v\u0161t\u011bvnost hotelov\u00fdch webov\u00fdch str\u00e1nek a p\u0159\u00edjmy z rezervac\u00ed prudce poklesly, zat\u00edmco placen\u00e1 n\u00e1v\u0161t\u011bvnost a souvisej\u00edc\u00ed p\u0159\u00edjmy prudce vzrostly. V d\u016fsledku toho se v\u00fdrazn\u011b zv\u00fd\u0161ily p\u0159\u00edm\u00e9 distribu\u010dn\u00ed n\u00e1klady pro hotely v Evrop\u011b <\/span><span style=\"font-weight: 400;\">a pravd\u011bpodobn\u011b i pro hotely, kter\u00e9 inzeruj\u00ed pro evropskou klientelu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V reakci na na\u0159\u00edzen\u00ed DMA zavedla spole\u010dnost Google v lednu n\u011bkolik v\u00fdznamn\u00fdch zm\u011bn na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed hotel\u016f. Na\u0161e ned\u00e1vn\u00e1 anal\u00fdza odhaluje n\u011bkolik znepokojiv\u00fdch trend\u016f. Organick\u00e1 a neplacen\u00e1 n\u00e1v\u0161t\u011bvnost hotelov\u00fdch webov\u00fdch str\u00e1nek a p\u0159\u00edjmy z rezervac\u00ed prudce poklesly, zat\u00edmco placen\u00e1 n\u00e1v\u0161t\u011bvnost a souvisej\u00edc\u00ed p\u0159\u00edjmy prudce vzrostly. V d\u016fsledku toho se v\u00fdrazn\u011b zv\u00fd\u0161ily p\u0159\u00edm\u00e9 distribu\u010dn\u00ed [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-19590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/19590"}],"collection":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/comments?post=19590"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/19590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media\/19542"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media?parent=19590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/categories?post=19590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/tags?post=19590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}