{"id":6613,"date":"2020-06-30T00:00:39","date_gmt":"2020-06-29T23:00:39","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=6613"},"modified":"2020-07-07T16:09:41","modified_gmt":"2020-07-07T15:09:41","slug":"stav-hotelove-reklamy-display-na-vzestupu-ve-svete-meta","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/cs\/stav-hotelove-reklamy-display-na-vzestupu-ve-svete-meta\/","title":{"rendered":"Stav hotelov\u00e9 reklamy  display na vzestupu ve sv\u011bt\u011b meta"},"content":{"rendered":"<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<p>Aktualizovali jsme <a href=\"https:\/\/www.d-edge.com\/wp-content\/uploads\/2020\/06\/Metasearch-report-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">zpr\u00e1vu z roku 2017 o stavu metasearch vyhled\u00e1v\u00e1n\u00ed<\/a>, abychom uk\u00e1zali data a pokrok, ke kter\u00fdm od t\u00e9 doby do\u0161lo. Vytvo\u0159ili jsme novou studii, kter\u00e1 m\u00e1 v nadch\u00e1zej\u00edc\u00edch t\u00fddnech a m\u011bs\u00edc\u00edch pomoci hotel\u016fm pl\u00e1novat a p\u0159id\u011blovat marketingov\u00e9 rozpo\u010dty prost\u0159ednictv\u00edm investic do kan\u00e1l\u016f s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed v\u00fddaj\u016f za reklamu. V p\u016fvodn\u00ed zpr\u00e1v\u011b jsme zd\u016fraznili charakteristiky v\u0161ech meta platforem a jejich v\u00fdvoj v pr\u016fb\u011bhu \u010dasu. B\u011bhem pouh\u00fdch t\u0159\u00ed let se tv\u00e1\u0159 reklamy v na\u0161em odv\u011btv\u00ed dramaticky zm\u011bnila. Display reklama se stala druh\u00fdm nejv\u00fdkonn\u011bj\u0161\u00edm reklamn\u00edm kan\u00e1lem hotel\u016f. Kdy\u017e jsme za\u010dali pracovat na projektu navazuj\u00edc\u00edm na \u201eStav metasearch vyhled\u00e1v\u00e1n\u00ed\u201c, rozhodli jsme se analyzovat nejen v\u0161eobecn\u011b uzn\u00e1van\u00e9 metasearch platformy, ale zahrnout v\u0161echny reklamn\u00ed kan\u00e1ly, kter\u00e9 p\u0159\u00edmo \u010di nep\u0159\u00edmo p\u0159isp\u00edvaj\u00ed k p\u0159\u00edm\u00fdm p\u0159\u00edjm\u016fm hotel\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Aktualizovali jsme zpr\u00e1vu z roku 2017 o stavu metasearch vyhled\u00e1v\u00e1n\u00ed, abychom uk\u00e1zali data a pokrok, ke kter\u00fdm od t\u00e9 doby do\u0161lo. Vytvo\u0159ili jsme novou studii, kter\u00e1 m\u00e1 v nadch\u00e1zej\u00edc\u00edch t\u00fddnech a m\u011bs\u00edc\u00edch pomoci hotel\u016fm pl\u00e1novat a p\u0159id\u011blovat marketingov\u00e9 rozpo\u010dty prost\u0159ednictv\u00edm investic do kan\u00e1l\u016f s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed v\u00fddaj\u016f za reklamu. V p\u016fvodn\u00ed zpr\u00e1v\u011b jsme zd\u016fraznili [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-6613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper-cs"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/6613"}],"collection":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/comments?post=6613"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/posts\/6613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media\/6385"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/media?parent=6613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/categories?post=6613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/cs\/wp-json\/wp\/v2\/tags?post=6613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}