{"id":11489,"date":"2021-06-16T13:15:54","date_gmt":"2021-06-16T12:15:54","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=11489"},"modified":"2021-06-22T14:53:28","modified_gmt":"2021-06-22T13:53:28","slug":"limpact-reel-des-google-free-bookings-links","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/fr\/limpact-reel-des-google-free-bookings-links\/","title":{"rendered":"L&rsquo;impact r\u00e9el des Google free bookings links"},"content":{"rendered":"<p>Le canal direct poursuit sa progression et fait la nique aux OTAs ! La part du direct a augment\u00e9 pour atteindre un niveau record au premier trimestre 2021, repr\u00e9sentant un tiers des revenus d&rsquo;un h\u00f4tel. En p\u00e9riode de crise, les h\u00f4tels ont privil\u00e9gi\u00e9 le mod\u00e8le Metasearch CPA qui est le mod\u00e8le \u00e9conomique le moins risqu\u00e9. Et Google Hotel Ads est litt\u00e9ralement en train d&rsquo;\u00e9craser ce mod\u00e8le.<br \/>\nMais qu&rsquo;en est-il des nouveaux Google free booking links ? Cette nouvelle offre est-elle \u00e0 la hauteur des attentes qu&rsquo;elle suscite ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le canal direct poursuit sa progression et fait la nique aux OTAs ! La part du direct a augment\u00e9 pour atteindre un niveau record au premier trimestre 2021, repr\u00e9sentant un tiers des revenus d&rsquo;un h\u00f4tel. En p\u00e9riode de crise, les h\u00f4tels ont privil\u00e9gi\u00e9 le mod\u00e8le Metasearch CPA qui est le mod\u00e8le \u00e9conomique le moins risqu\u00e9. [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":11517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographic-fr"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/11489"}],"collection":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/comments?post=11489"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/11489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media\/11517"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media?parent=11489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/categories?post=11489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/tags?post=11489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}