{"id":19591,"date":"2024-06-17T00:00:09","date_gmt":"2024-06-16T23:00:09","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=19591"},"modified":"2025-04-16T10:38:44","modified_gmt":"2025-04-16T09:38:44","slug":"le-dma-modifie-la-performance-de-google-search-mais-pas-comme-les-hoteliers-lauraient-espere","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/fr\/le-dma-modifie-la-performance-de-google-search-mais-pas-comme-les-hoteliers-lauraient-espere\/","title":{"rendered":"Le DMA modifie la performance de Google Search\u2026 mais pas comme les h\u00f4teliers l\u2019auraient esp\u00e9r\u00e9"},"content":{"rendered":"<p>Suite \u00e0 la mise en place du DMA, Google apportait d\u00e8s le mois de janvier plusieurs modifications importantes \u00e0 la page de r\u00e9sultats de recherche d&rsquo;h\u00f4tels. <strong>Notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le que les cons\u00e9quences sont pour l\u2019instant pr\u00e9occupantes pour les h\u00f4teliers.<\/strong><\/p>\n<p>Ainsi, le trafic organique et non payant vers les sites des h\u00f4tels a fortement chut\u00e9, au profit du trafic payant ce qui se traduit concr\u00e8tement par une augmentation significative des co\u00fbts de distribution pour les h\u00f4tels situ\u00e9s en Europe ainsi que ceux ciblant une client\u00e8le europ\u00e9enne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 la mise en place du DMA, Google apportait d\u00e8s le mois de janvier plusieurs modifications importantes \u00e0 la page de r\u00e9sultats de recherche d&rsquo;h\u00f4tels. Notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le que les cons\u00e9quences sont pour l\u2019instant pr\u00e9occupantes pour les h\u00f4teliers. Ainsi, le trafic organique et non payant vers les sites des h\u00f4tels a fortement chut\u00e9, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-19591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/19591"}],"collection":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/comments?post=19591"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/19591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media\/19543"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media?parent=19591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/categories?post=19591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/tags?post=19591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}