{"id":23832,"date":"2025-07-16T09:38:44","date_gmt":"2025-07-16T08:38:44","guid":{"rendered":"https:\/\/www.d-edge.com\/plus-que-des-vues-des-reservations-koko-global-hospitality-a-transforme-le-search-marketing-le-display-et-le-metasearch-en-recettes-directes\/"},"modified":"2025-07-29T08:41:32","modified_gmt":"2025-07-29T07:41:32","slug":"plus-que-des-vues-des-reservations-koko-global-hospitality-a-transforme-le-search-marketing-le-display-et-le-metasearch-en-recettes-directes","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/fr\/plus-que-des-vues-des-reservations-koko-global-hospitality-a-transforme-le-search-marketing-le-display-et-le-metasearch-en-recettes-directes\/","title":{"rendered":"Plus que des vues, des r\u00e9servations : Koko Global Hospitality a transform\u00e9 le search marketing, le display et le metasearch en recettes directes"},"content":{"rendered":"<p>Koko Global Hospitality g\u00e8re <strong>23 \u00e9tablissements en Tha\u00eflande<\/strong> et propose des exp\u00e9riences diff\u00e9rentes \u00e0 travers trois marques cl\u00e9s. <strong>Kokotel <\/strong>propose des s\u00e9jours familiaux, qui mettent l&rsquo;accent sur le confort d&rsquo;un style \u00ab\u00a0Bed and Caf\u00e9\u00a0\u00bb. Le groupe g\u00e8re \u00e9galement des <strong>h\u00f4tels de marque ind\u00e9pendante<\/strong> qui associent identit\u00e9 locale et fonctionnement professionnel.<\/p>\n<p>Bas\u00e9 \u00e0 Bangkok, Koko Global Hospitality centralise les fonctions principales pour garantir une qualit\u00e9 et une efficacit\u00e9 constantes. Avec l&rsquo;objectif audacieux de s&rsquo;\u00e9tendre \u00e0 <strong>1 000 \u00e9tablissements dans 10 pays<\/strong> d&rsquo;ici 2035, le groupe red\u00e9finit le secteur h\u00f4telier \u00e0 travers la cr\u00e9ativit\u00e9, l&rsquo;excellence du service et une innovation centr\u00e9e sur le client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koko Global Hospitality g\u00e8re 23 \u00e9tablissements en Tha\u00eflande et propose des exp\u00e9riences diff\u00e9rentes \u00e0 travers trois marques cl\u00e9s. Kokotel propose des s\u00e9jours familiaux, qui mettent l&rsquo;accent sur le confort d&rsquo;un style \u00ab\u00a0Bed and Caf\u00e9\u00a0\u00bb. Le groupe g\u00e8re \u00e9galement des h\u00f4tels de marque ind\u00e9pendante qui associent identit\u00e9 locale et fonctionnement professionnel. Bas\u00e9 \u00e0 Bangkok, Koko Global [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":23168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[],"class_list":["post-23832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/23832"}],"collection":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/comments?post=23832"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/23832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media\/23168"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media?parent=23832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/categories?post=23832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/tags?post=23832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}