{"id":2699,"date":"2019-10-06T16:26:21","date_gmt":"2019-10-06T15:26:21","guid":{"rendered":"http:\/\/www.d-edge.com\/?p=2699"},"modified":"2019-12-16T11:20:54","modified_gmt":"2019-12-16T10:20:54","slug":"quel-est-le-moment-ideal-pour-adopter-un-crm-pour-votre-hotel","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/fr\/quel-est-le-moment-ideal-pour-adopter-un-crm-pour-votre-hotel\/","title":{"rendered":"Quel est le moment id\u00e9al pour adopter un CRM pour votre h\u00f4tel ?"},"content":{"rendered":"<p>Certains soutiennent que la technologie h\u00f4teli\u00e8re \u00e9volue trop rapidement et qu&rsquo;il est difficile d&rsquo;\u00e9valuer le moment opportun pour adopter un outil aussi cons\u00e9quent qu&rsquo;un CRM (Central Relationship Management). Le CRM h\u00f4telier g\u00e8re et analyse num\u00e9riquement chaque donn\u00e9e et chaque communication avec vos h\u00f4tes tout au long de leur parcours. Il constitue \u00e9galement la base sur laquelle se fondent, chaque jour, les prises de d\u00e9cisions cruciales. Vous effectuez peut-\u00eatre d\u00e9j\u00e0 de nombreuses t\u00e2ches qu&rsquo;un CRM pourrait faire, mais cela vous prend beaucoup plus de temps, et le r\u00e9sultat est moins pr\u00e9cis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certains soutiennent que la technologie h\u00f4teli\u00e8re \u00e9volue trop rapidement et qu&rsquo;il est difficile d&rsquo;\u00e9valuer le moment opportun pour adopter un outil aussi cons\u00e9quent qu&rsquo;un CRM (Central Relationship Management). Le CRM h\u00f4telier g\u00e8re et analyse num\u00e9riquement chaque donn\u00e9e et chaque communication avec vos h\u00f4tes tout au long de leur parcours. Il constitue \u00e9galement la base sur [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/2699"}],"collection":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/comments?post=2699"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/2699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media\/2436"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media?parent=2699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/categories?post=2699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/tags?post=2699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}