{"id":8266,"date":"2020-11-17T11:21:27","date_gmt":"2020-11-17T10:21:27","guid":{"rendered":"https:\/\/www.d-edge.com\/the-rise-of-direct-bookings-over-otas\/"},"modified":"2020-11-19T11:19:36","modified_gmt":"2020-11-19T10:19:36","slug":"the-rise-of-direct-bookings-over-otas","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/fr\/the-rise-of-direct-bookings-over-otas\/","title":{"rendered":"La mont\u00e9e des r\u00e9servations directes par rapport aux OTAs"},"content":{"rendered":"<p>Pour faire suite \u00e0 notre \u00e9tude, tr\u00e8s largement diffus\u00e9e, sur la distribution h\u00f4teli\u00e8re en Europe jusqu&rsquo;\u00e0 2018, nous avons mis \u00e0 jour nos donn\u00e9es et \u00e9tendu l&rsquo;\u00e9tude \u00e0 la r\u00e9gion Asie-Pacifique*, afin de comparer les tendances et voir si celles-ci sont globales ou r\u00e9gionales.<\/p>\n<p>Nous avons recueilli des donn\u00e9es de plus de 3 400 h\u00f4tels en Europe et de 450 h\u00f4tels dans la r\u00e9gion APAC* pour comprendre comment le paysage de la distribution \u00e9volue. L&rsquo;\u00e9tude se concentre sur les trois derni\u00e8res ann\u00e9es (de 2017 \u00e0 2019) et int\u00e8gre l&rsquo;ann\u00e9e 2020- analys\u00e9e en trois p\u00e9riodes- pour prendre en compte le bouleversement subi par notre industrie (voir la section m\u00e9thodologie pour plus de d\u00e9tails).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour faire suite \u00e0 notre \u00e9tude, tr\u00e8s largement diffus\u00e9e, sur la distribution h\u00f4teli\u00e8re en Europe jusqu&rsquo;\u00e0 2018, nous avons mis \u00e0 jour nos donn\u00e9es et \u00e9tendu l&rsquo;\u00e9tude \u00e0 la r\u00e9gion Asie-Pacifique*, afin de comparer les tendances et voir si celles-ci sont globales ou r\u00e9gionales. Nous avons recueilli des donn\u00e9es de plus de 3 400 h\u00f4tels [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-8266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livre-blanc-fr"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/8266"}],"collection":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/comments?post=8266"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/8266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media\/8202"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media?parent=8266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/categories?post=8266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/tags?post=8266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}