The Complete Hotelier's Guide to Suceed in the 2026 Consortia Season
Ready to make 2026 your strongest year yet? If your hotel is already generating bookings through Global Distribution Systems (GDS), you can extend your reach even further by joining leading Consortia and Travel Management Company (TMC) programmes. These partnerships put you in front of top travel agencies and corporate buyers, giving your property greater exposure and direct access to high-value business.
We understand that comparing Consortia and TMCs can feel complex. That’s why this guide breaks down the main programmes, outlines their advantages, and helps you identify which partnerships align best with your hotel’s GDS strategy.
Why Consortia & TMCs Matter for Your Hotel
Partnering with Consortia and Travel Management Companies (TMCs) opens the door to new revenue opportunities. Consortia unite travel agencies to strengthen their market presence, giving hotels wider visibility and access to more travelers. TMCs, meanwhile, focus on corporate travel. They negotiate preferred rates on behalf of their clients.
By joining these programmes, your hotel gains a clear competitive edge:
- Greater visibility among high-value corporate and leisure travelers
- Priority placement in global travel agency systems
- Access to negotiated rates that boost conversions and bookings
