Residhotel: More Guest Satisfaction & Sales with D-EDGE CRM

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Founded in 1987, Residhotel is a French hotel group specialising in apart-hotel accommodations tailored for both short and extended stays. With 22 properties strategically located in key urban and coastal destinations, Residhotel sought a scalable solution to improve guest communication and streamline operational processes.

With a broad portfolio of properties and a diverse guest mix, from business travellers to families and long-stay visitors, Residhotel needed a centralised solution to personalise the guest journey and ease the operational load on front office teams.

The group was looking for a CRM solution that could:

Centralise all guest data
Automate pre- and post-stay communication.
Improve upselling and direct booking conversion.
Reduce front desk workload while elevating the guest experience.

To meet these goals, Residhotel Group implemented D-EDGE CRM, a hotel-specific solution that empowers them and unifies guest communication across all properties through a single, cloud-based platform.

With D-EDGE CRM, Residhotel can now:

Create fully automated, personalised communication flows at every touchpoint
Offer a digital guest portal with contactless check-in and access to key stay information
Monitor performance with real-time guest engagement analytics
Manage all properties from a single interface and monitor them with a property-level customisable dashboard

+20%

increase in pre-stay engagement
Automated, personalised emails provide guests with essential stay information and upselling opportunities before arrival.

90%

digital check-in adoption
Thanks to the intuitive guest portal, the majority of guests complete their check-in online, reducing front desk queues and improving efficiency.

5 min

That's the average time guests spend interacting with the digital guest portal.

D-EDGE CRM enables us to centralise our database and gain a unified, global view of guest information. Check-in procedures are now smooth and fast, saving 1 to 2 hours per receptionist. This allows us to offer a warmer welcome and provide better service. Our CRM empowers us to share consistent, relevant information effortlessly. Harmonising guest communication has strengthened our brand image and significantly improved the guest experience.

Marie Sarah Henri

Marketing & Communications Manager

Residhotel Group

D-EDGE CRM is designed for hotel groups and independent properties alike, offering the tools to centralise guest data, personalise the guest journey, streamline team operations, and boost direct revenue.

For Residhotel, it became a cornerstone in modernising operations and delivering consistent, high-quality guest experiences across its entire portfolio.