2025 Hotel Direct Distribution Report: Unlocking ROI and reducing costs in a shifting digital landscape

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Year after year, D-EDGE’s distribution reports have highlighted the benefits of direct bookings—lower acquisition costs, higher revenue per booking, longer stays, and fewer cancellations. What’s more, hotels partnering with D-EDGE achieve an average direct distribution cost of just 3.5%, a fraction of the 12–28% typically charged by OTAs.

In today’s highly competitive market, controlling distribution costs is essential for maximising profitability. Using insights from data across Europe and APAC, this report explores key strategies, with a strong focus on digital marketing, that top-performing hotels use to increase direct revenue and reduce reliance on costly channels.

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