SEO & Content Attract visitors, engage and convert to bookings with an SEO-optimised website
in the top search results
WHY BUILD AN SEO STRATEGY FOR YOUR HOTEL WEBSITE
One of the best ways of sourcing a qualitative audience is by ranking highly on search engines such as Google. Search Engine Optimisation helps you achieve just that: improving your visibility on search engine, gaining higher organic traffic and increasing your chances of direct booking conversion.
There are many benefits to building your hotel website SEO native:
- Free organic traffic to your website
- High interest guests: if they are searching for hotels or activities in your area, they are looking to book a stay!
- Commission-free bookings
RANK YOUR HOTEL IN THE TOP SEARCH RESULTS
To stay on top of the game, we help you:
- Define a SEO/UX optimized website structure
- Choose and use the most relevant keywords for your activity and your website ranking capacity
- Write and implement quality and moreover unique content to avoid duplicates
- Offer an optimal mobile experience
- Establish long term follow-up to adapt the website to the results or search engines evolutions
DRIVE QUALIFIED ORGANIC TRAFFIC AND CONVERT
Our approach is simple yet complete, and most importantly adapts to your objectives.
Whether your goal is to optimise your ranking on specific keywords or increase your overall ranking capacities, our experts will define the best strategy for your hotel. From defining strategic SEO keywords, analysing yours and competitors’ ranking, to creating and implementing the correct semantic tags (title, H1, or meta-description) or content strategy, we guarantee the best results for organic growth & revenue.
ENGAGE WITH YOUR GUESTS WITH POWERFUL COPYWRITING
WE CREATE VALUABLE CONTENT FOR YOUR GUESTS
SPEAK YOUR GUESTS’ LANGUAGE
WHY HOTELIERS CHOOSE US
Our SEO experts have been accompanying hotels for over 15 years now, specialising in the hospitality specific needs and challenges. You don't have to explain your industry, we know it! Together, we'll focus on your brand and values
Our teams have been vetted by Google. The Google Premier Partner certification ensures you get the highest standards of service on the market. It validates our expertise on Google's search engine algorithm and how to optimise your hotel's website according to it.
SEO, or Search Engine Optimisation, involves techniques to improve your hotel website’s ranking on search engines. This can enhance your hotel’s online visibility, attract more visitors, and increase bookings – with no commission.
Results may vary, but a successful SEO strategy should generally lead to increased organic traffic, better visibility in search results, and ideally, a boost in online bookings.
Results from SEO efforts typically take several months and depend on factors like industry competition, the quality of your current website, and the implementation of D-EDGE’s recommendations. SEO is an ongoing process. Even after positive results are achieved, it’s essential to maintain efforts to remain competitive and adapt to changes in search engine algorithms.
SEO requires a deep understanding of the industry and the semantic field. At D-EDGE, we understand the specificities of the hotel industry. We’ve been working on hotels’ SEO for 15 years, and are certified Google Premier Partner.
All our staff are seasoned web professionals: UX designers, developers, project managers... In addition, they are specialised in the hospitality business: we call them the “Hotel Angels”. They are here to support you and improve your website content for better performance, along with our cheerful Customer Support team.
At D-EDGE we are committed to your business success. Our Account Managers are not only experts in our solutions, they are also your business partners. Trust to fuel you with industry best practices, performance analysis, and personalised advice.