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Boosting Visibility & Direct Revenue for a Five-Star Boutique Hotel in Provence

Nestled on the outskirts of Avignon, the Auberge de Cassagne & Spa is a distinguished five-star bastide dating from 1850, skilfully restored to retain its Provençal character while offering the utmost in refined hospitality. A proud member of the prestigious Small Luxury Hotels of the World collection, the property attracts discerning travellers seeking an intimate yet refined five-star experience. With its strong heritage and exceptional guest journey, the hotel needed a website capable of truly reflecting its high-end identity and of attracting qualified, high-value guests from around the world looking for an authentic yet premium stay in Provence.

D-EDGE Solutions: SEO • SEA • Website

+40%

in top-3 Google keyword
ranking

+106%

impressions

+16%

clics

“D-EDGE has become a trusted partner in our digital strategy, and their support allows us to focus on what matters most: our guests.“

Sylvie Boucher • Associate Director • Auberge de la Cassagne & Spa

As a small independent five-star property with limited in-house resources, the Auberge de Cassagne & Spa faced a dual challenge.

On the one hand, the hotel needed to strengthen its direct sales performance in order to reduce dependency on OTAs and maximise revenue.
On the other, the team sought greater peace of mind in the daily management of their website and digital marketing activities. With a small staff and no dedicated digital department, ensuring a seamless online experience, keeping content up to date, and running effective campaigns proved particularly demanding.

The hotel required a reliable partner and intuitive tools to support its ambitions while allowing the team to focus on what they do best: delivering exceptional hospitality.

To address these challenges, the Auberge de Cassagne & Spa selected D-EDGE’s Premium Website solution combined with dedicated SEO and SEA services. This integrated approach enables the hotel to elevate its online presence, strengthen direct sales, and simplify the daily management of its digital strategy.

With D-EDGE’s Website, SEO and SEA solutions, the hotel can now:

Showcase its luxury identity through a high-end, fully customised website designed to reflect the property’s five-star character and Provençal elegance.
Enhance organic visibility through continuous SEO optimisation — ensuring the hotel stands out in competitive search results and reaches high-intent travellers — including the creation of monthly SEO-driven blog articles, all produced by D-EDGE.
Drive qualified traffic through targeted SEA campaigns, built and monitored by experts to attract guests actively searching for premium stays in the region and to promote the restaurant and the spa..
Gain peace of mind with a centralised, easy-to-manage platform that reduces the operational workload for a small team while ensuring performance and consistency across all digital touchpoints.

+40%

in top-3 Google keyword rankings

For keywords targeted during website creation and ongoing content strategy significantly enhancing organic visibility among high-intent travellers.

+106%

impressions
Through targeted awareness campaigns including Performance Max and Google Property Promotion Ads — expanding reach and driving new audiences into the booking journey.

+16%

clics
Generating more qualified traffic across the full customer funnel, from discovery to conversion.

Working with D-EDGE has brought us real peace of mind. Beyond the quality of the website, SEO and SEA solutions, what truly makes the difference is the professionalism and attentiveness of the teams. We feel genuinely supported, with clear guidance, proactive follow-up and a level of expertise that perfectly matches the expectations of a five-star property. D-EDGE has become a trusted partner in our digital strategy, and their support allows us to focus on what matters most: our guests.

Sylvie Boucher

Associate Director

Auberge de Cassagne & Spa

D-EDGE supports luxury hotels with an integrated digital ecosystem designed to drive direct growth and long-term performance.

With intuitive technology, local expertise and dedicated teams, D-EDGE acts as a trusted partner, enabling hoteliers to focus on what matters most: delivering exceptional hospitality.