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Hotel Distribution Report 2024: Have Direct Bookings Reached a Peak?

Published on April 24 2024

Are you geared up to unlock the secrets of hotel revenue management in 2024?
The Hotel Distribution Report 2024  provides you the knowledge and strategies needed to thrive in the evolving digital-centric hospitality landscape.

The time has come: we’ve published our annual Hotel Distribution Report, analysing five years of digital booking data from 2019 to 2023. Digital channels now represent 60% of global distribution revenue for hotels, highlighting their crucial role in driving growth.


Our dataset, drawn from nearly 5,000 independent hotels across Europe and Asia, allows properties to benchmark performance and access key distribution insights and strategies. Despite recent challenges, hotels have exceeded pre-pandemic benchmarks, emphasizing the importance of adapting to the evolving distribution landscape.

Key Highlights

Have direct bookings reached a peak? 


Discover if the era of direct bookings has peaked or if there’s still potential for growth and innovation for the coming year.


Revenue insights: From rebounding to breaking records!


Explore the latest revenue trends, from post-pandemic recovery to reaching unprecedented heights in digital revenue figures.


Distribution mix: Direct vs. indirect bookings, which will conquer?


Explore the significant implications of direct and indirect bookings for the global distribution landscape within the hospitality sector.


Booking behavior: What’s shifting in traveler habits?


Gain invaluable insights into the evolving booking behaviors of travelers, including changes in lead time, cancellation rates, and preferences for booking channels.



Get our in-depth analysis and recommendations

The free report gives you access to figures, trends and our recommendations on the strategies to adopt to optimise your hotel distribution.

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