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Use Google My Business to boost your hotel's visibility

Published on March 05 2020

3 billion searches for hotels are made every year on Google My Business.

6 out of 10 leisure travellers use a search engine to book their trip. This means that the first thing they will see is your Google My Business profile. And with the growth of mobile searches, more and more travellers take the easy way and search directly on Google Maps results. If you want your hotel to appear on Google maps or Google Search, you must be registered on Google My Business.

The platform is free and easy-to-use, and one you definitely need to focus on. Here’s how:

 

CREATE OR CLAIM YOUR BUSINESS

 

You may already have a Google My Business account without knowing it. If so, you can claim ownership by clicking here. If you don’t have a Google My Business account, it’s time to create one! Click here to get started.

 

BE ACCURATE

 

50% of place-specific searches (e.g. hotel Paris) on smartphones include business information like the location or website.

Carefully complete your hotel’s information to give the right answers for all of your future guests’ questions. Location and contact info are essential, but don’t neglect the details, such as your type of business.

 

HIGHLIGHT YOUR ASSETS

 

A good Google My Business profile listing can increase your hotel’s website traffic by over 50%.

Think about all the details that make guests feel comfortable at your hotel, and show these on Google My Business! Your Google My Business listing corresponds to all the information that can be seen on your profile.
Complete your amenities and attributes: wi-fi, accessibility, restaurant, spa, meeting areas, parking, family-friendly facilities… Adding these details increases your visibility for travellers who look for specific criteria.

 

 

 

TAKE ADVANTAGE OF GOOGLE HOTEL ADS

 

Being on Google My Business gives you access to Google Hotel Ads and allows you to link your profile to your official website, driving visitors to book direct. Want to take advantage of Google Hotel Ads and increase your direct bookings? Check out our Digital Media Solutions 

 

NURTURE YOUR RELATIONSHIP WITH TRAVELLERS

 

Respond to all your guests reviews on Google My Business to build trust and show that you care about their insights and well-being. Whether they are good or bad reviews, an answer is always welcome and might encourage your guests to book with you again. A good response can transform a bad review into positive advertising for your hotel!

Google My Business also includes a question and answer section where travellers can find information more easily and therefore book faster. 

 

MAKE A DIFFERENCE

 

In some areas, Google My Business has launched a chat feature. If it’s available for your hotel, use it to communicate with your future guests, it will make a difference: travellers who receive chat assistance book 7 times more!
Make sure you have the necessary staff to manage the chat in a responsive way so it doesn’t become a disadvantage.

 

SHOWCASE YOUR HOTEL’S ATMOSPHERE

 

For many travellers, especially those using mobile devices, your Google My Business profile will be the first point of contact. Let them dive into your hotel’s atmosphere: add beautiful images and videos to catch their attention and give them a hint of what to expect. Your Google My Business profile must meet your hotel’s brand standards!

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