Booked, Not Browsed: Koko Global Hospitality Turned Search, Display, and Metasearch into Direct Revenue
Koko Global Hospitality manages 23 properties across Thailand, offering diverse experiences through three key brands. Kokotel delivers family-friendly stays with a cosy “Bed and Café” vibe. The group also manages owner-branded hotels, blending local identity with professional operations.
Based in Bangkok, Koko Global Hospitality centralises core functions to ensure consistent quality and efficiency. With a bold vision to expand to 1,000 properties in 10 countries by 2035, the group is redefining hospitality through creativity, service excellence, and guest-focused innovation.
The challenge: Increasing brand reach and direct business
With 23 hotels across key Thailand destinations, KoKo Global Hospitality has a solid operational foundation and a loyal customer base. As competition in the online travel space intensified, the group took a proactive step to elevate its digital marketing performance and capture more direct bookings.
Though third-party distribution channels ensured visibility, they often came with higher commission costs and less brand control. The group sought to boost brand awareness, optimise the customer journey, and strengthen its direct booking strategy—particularly across platforms where today’s travellers start their research and booking decisions.
The solution: A multi-channel digital marketing strategy powered by D-EDGE
To reach these goals, Koko Global Hospitality engaged D-EDGE as its digital marketing partner, launching a data-driven campaign designed to improve online visibility, re-engage interested users, and streamline the booking process.
The strategy focused on three high-impact digital marketing channels:
Metasearch Marketing
The group was strategically positioned on top metasearch engines like Google Hotel Ads and Trivago, allowing them to compete directly with OTAs and influence booking decisions at a critical moment in the travel decision journey.
Display Advertising
Through visually engaging banner ads across the web, the brand expanded its digital footprint, raised brand awareness, and targeted travellers based on interest and intent.
Search Engine Marketing (SEM)
Paid search campaigns helped ensure the group’s properties appeared prominently in search results, capturing intent-driven traffic and protecting the brand from competitive keyword bidding.
These efforts were complemented by the D-EDGE booking engine, which offered a fast, seamless, and mobile-optimised booking experience—converting traffic into direct revenue while enhancing the overall customer journey.
The Results: Visibility translated into direct revenue
52%
Impressions increased by 52%, indicating significant growth in online visibility.
21%
Organic bookings via the official websites grew by 21%, attributed to a streamlined booking experience and effective brand engagement.
16%
Digital marketing gross booking value rose 16%, with a 13% increase in booking volume.
23%
Metasearch Marketing was the top-performing channel, with 23% more bookings, showing its strength in high-intent conversions.
Partnering with D-EDGE has been a game-changer for Koko Global Hospitality. By leveraging their expertise in digital marketing and CRS, we’ve not only elevated our brand visibility but also significantly boosted our direct bookings. The results speak for themselves—more engaged guests, a more seamless digital journey, and greater control over our revenue channels. With D-EDGE, we’re not just marketing smarter—we’re building stronger, more meaningful connections with our guests.
Conclusion: Smarter digital marketing, stronger guest engagement
By strategically investing in Metasearch, Display, and Search marketing, Koko Global Hospitality unlocked a new level of digital visibility, brand engagement, and direct booking performance. Its collaboration with D-EDGE not only delivered measurable results but also enhanced the customer journey from discovery to booking—driving more revenue through channels they own and control.
Unlock New Possibilities for Your Hotel with D-EDGE
Koko Global Hospitality is a great example of how regional hotel chains can thrive with the right digital tools. Their success story showcases the power of digital marketing and a central reservation system (CRS) in driving results.
Whether you’re looking to boost direct bookings, simplify operations, or uncover new revenue opportunities, D-EDGE has the solutions to support your growth.
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