This page needs JavaScript activated to work.

Please enter the name of your company

Please enter the name of the town in which your hotel is located

Please fill in your country code

Please enter your contact number

Please enter your email address Please ensure that you have included the "@" in the email address

Please enter your last name

Please enter your first name

Please select the type of your request

Contact Client Access

D-EDGE MediaGenius increases direct bookings

Enjoy low distribution cost and boosts visibility through social ads

Published on July 12 2021

SKYE Suites is the innovative hotel division of global real estate developer Crown Group. It was born out of a vision to create an architecturally-inspired, spacious and luxurious urban resort experience. SKYE Suites’ goal is to elevate the hotel experience to a greater height.

D-EDGE was engaged to drive online visibility and direct booking through Digital Media solutions for SKYE Suites. Brand protection and brand awareness campaigns were implemented for the hotel using the D-EDGE MediaGenius platform. This platform is a complete campaign management solution for holistic digital media campaigns, including Search, Metasearch, Display, and Social Ads. This platform is also compatible with any Central Reservations System (CRS).


  • SKYE Suites required a platform to manage all their Digital Media campaigns to increase their visibility and direct bookings.
  • To reduce the distribution cost vs OTAs.
  • To increase brand awareness through social media channels.
  • Required a platform which is compatible with any Central Reservations System (CRS).


  • To implement D-EDGE’s new MediaGenius platform, a complete campaign management solution for all digital media campaigns which include Search, Metasearch, Display and Social Ads.
  • SKYE Suites chose a full-service model where D-EDGE bid experts optimised the campaigns on behalf of the hotels to lower distribution cost vs OTAs.
  • D-EDGE implemented Social Ads campaigns through Facebook and Instagram to increase the hotel’s visibility.
  • D-EDGE MediaGenius platform is compatible with any CRS / Booking Engine.

D-EDGE MediaGenius provides a complete platform for holistic digital media solutions to drive direct booking with lower distribution costs as compared to OTAs. It also assists in increasing visibility through social ads. D-EDGE provides us with a complete solution for our digital marketing. The full service is hassle-free for our hotels, and we are delighted to have D-EDGE’s Digital Media team with their expertise executing the campaigns for us to obtain higher ROI for SKYE Suites.

Ari Foo

Area Director of Sales & Marketing

SKYE Suites


  • D-EDGE maximised SKYE Suites’ direct revenue to obtain a higher return of investment.
  • D-EDGE built and increased brand awareness for SKYE Suites through Social Ads (Facebook & Instagram).

The results after 3 months

SKYE Suites achieved an outstanding ROI of 75X from search brand protection campaigns within three months. The hotel also attained its distribution cost of 10%, lower than OTAs, from the Metasearch campaigns. A higher Click Through Rate (CTR) of 1.3% compared to the average of 0.90% in the Travel & Hospitality industry was also reached.


conversion rate from metasearch campaigns


ROI from search campaigns


CTR from Social Ads (Facebook and Instagram)

*Results period: September – November 2020

You may also like

Case study
Published on November 22 2021

Ana Anan Resort & Villas brings together relaxed luxury with an eco-conscious spirit, the resort is home to 263 rooms and villas,…

Case study
Published on September 21 2021

An internationally acclaimed five-star hotel under InterContinental Hotel Group is located in Tsim Sha Tsui, Hong Kong CBD alongside the Victoria…

Case study
Published on September 27 2021

Eto Park Hotel**** Superior Business & Stadium is situated in the sixth-largest city of Hungary in the countryside, halfway between Budapest and…

Case study
Published on August 31 2021

Rooms Inc Semarang by ARTOTEL, located in the prime area of the business district in Semarang, intertwines technology and lifestyle. A tap…