The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel’s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business model. And Google Hotel Ads is literally crushing the model.
But what about the new Google free booking links? Does this new offer live up to the expectations raised by it?
You may also like
In 2025, connectivity is no longer a purely technical concern for IT teams. It has become a strategic growth driver, essential for…
Over the past 20 years, working closely with hoteliers has shown us a significant evolution in the role of payments: they’re…
Part of the Sunrise Hotel Group, Monbijou Hotel is a boutique establishment that embodies elegance and hospitality in the heart of Berlin.…
Nestled in the vibrant heart of Bangkok, The Sukhothai Bangkok is an emblem of timeless luxury. The property elegantly merges Thailand’s…
Organic search remains one of your most powerful booking drivers—yet many hotels still don’t make the most of it. This…