This page needs JavaScript activated to work.

Please enter the name of your company

Please enter the name of the town in which your hotel is located

Please fill in your country code

Please enter your contact number

Please enter your email address Please ensure that you have included the "@" in the email address

Please enter your last name

Please enter your first name

Please select the type of your request

Contact Client Access

The real impact of Google Free Booking Links

Published on June 16 2021

The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel’s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business model. And Google Hotel Ads is literally crushing the model.
But what about the new Google free booking links? Does this new offer live up to the expectations raised by it?

You may also like

Case study
Published on September 21 2021

An internationally acclaimed five-star hotel under InterContinental Hotel Group is located in Tsim Sha Tsui, Hong Kong CBD alongside the Victoria…

Case study
Published on September 27 2021

Eto Park Hotel**** Superior Business & Stadium is situated in the sixth-largest city of Hungary in the countryside, halfway between Budapest and…

Case study
Published on August 31 2021

Rooms Inc Semarang by ARTOTEL, located in the prime area of the business district in Semarang, intertwines technology and lifestyle. A tap…

White paper
Published on July 13 2021

In the past 15 months, the hotel industry has suffered one of the most significant losses in gross booking quantity ever. However,…