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Guest Profile Unlock the full power of your guest data

Guest Profile is a guest data platform designed specifically for the hospitality industry, that empowers hoteliers to centralise, analyse, and activate guest information. Thanks to an advanced search engine and intelligent Single Customer Profiles (SCP), it enables precise marketing segmentation and strengthens long-term guest loyalty. Scalable and flexible, it supports both independent hotels and multi-property groups.

Leverage

your guest data

Target

with accuracy

Build

guest loyalty

A 360° view of every guest

Instantly recognise VIPs and personalise every interaction through a structured, enriched, and deduplicated database. Our intelligent algorithms unify data from your PMS and other systems into a continuously updated Single Customer Profile (SCP). Capture guest preferences throughout the journey and enrich them automatically via interconnected platform modules.
Additionally, our open APIs allow you to collect or push data to and from external services, including proprietary systems—ensuring seamless integration within your existing tech stack.

And it pays off: 56% of hotel guests are more likely to return after a personalised experience (Segment Study)

Hyper-Personalised Email Campaigns

Deliver high-impact email marketing with measurable ROI! Guest Profile captures guest habits and preferences to power targeted campaigns that boost engagement, loyalty, and conversions.

✓ Result: a return on investment (ROI) ranging from 5 to 30 thanks to targeted communication and offers

A CRM designed to help hotels build exceptional customer relationships. Attentive, highly responsive, and always proactive with innovative ideas, a great choice if you’re looking for someone to support your digital marketing projects (email campaigns, WhatsApp, newsletters, etc.) as well as improve communication between your teams and guests.

Paulin Huguenot

Technology Manager

My Maison In Paris

Ready to connect with your guests?

Our experts are here to discuss your challenges and needs and help you identify the ideal solution for your hotel.

Data Analysis and Visualisation

Visualise key guest segments and behaviours through dynamic dashboards. Gain actionable insights and fine-tune your marketing strategies for each target.
Track your KPIs in real time and uncover new loyalty opportunities.

✓ 90% of consumers are willing to share personal data in exchange for relevant benefits (Boston Consulting Group + Google Study)

A CDP designed for Hotel groups and chains

Consolidate guest data from all your properties to strengthen brand loyalty and maximise repeat stays via a high-performing Customer Data Platform (CDP).
Each hotel retains operational autonomy while contributing to a cohesive group strategy.

GDPR-Compliant by Design

Guest Profile guarantees end-to-end GDPR compliance (General Data Protection Regulation), including consent tracking, right to erasure, data portability, and secure information management.
GDPR compliance not only protects your business legally but also strengthens guest trust in how their data is handled.

✓ 76% of consumers say they would not buy from a company they do not trust with their data (Cisco Study)

Seamless Integration with Your Hotel Tech

45% of hoteliers say fragmented tech and data prevent them from having a complete view of the guest and operations. (Deloitte Study)

With Guest Profile, your guest database connects effortlessly with your PMS, Channel Manager, Booking Engine, communication tools, and other core systems. Automated synchronisations keep your data up to date, providing a reliable foundation for an optimised guest journey.

Boost Campaign Results with Smart Segmentation

Target your hotel guests with precision using powerful filters based on preferences, behaviours, and past stays. Build high-performance campaigns that increase loyalty and maximise conversion.
Filter by dozens of criteria to deliver the right message, at the right time.

✓ For 84% of customers, the brand experience is just as important as the product or service itself (Salesforce Study)

Ready to connect with your guests?

Our experts are here to discuss your challenges and needs and help you identify the ideal solution for your hotel.

DEDICATED SUPPORT & PERFORMANCE REVIEWS

Benefit from regular check-ins with our experts, who help you optimise your campaigns and fine-tune your marketing strategies. Our team provides ongoing guidance throughout the year to ensure you get the most out of your CRM and achieve your guest loyalty goals.

FAST AND SEAMLESS IMPLEMENTATION

Get your CRM up and running in no time: our solution is designed for quick deployment, so you can centralise guest data, launch your first campaigns, and enhance the guest experience within just a few weeks.

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