How Residhotel Boosted Guest Satisfaction, Upselling and Team Efficiency
A centralised CRM to enhance the guest experience, automate operations and drive revenue growth
Founded in 1987, Residhotel is a French hotel group specialising in apart-hotel accommodations tailored for both short and extended stays. With 22 properties strategically located in key urban and coastal destinations, Residhotel sought a scalable solution to improve guest communication and streamline operational processes.
The Challenge: managing guest data and personalisation at scale
With a broad portfolio of properties and a diverse guest mix, from business travellers to families and long-stay visitors, Residhotel needed a centralised solution to personalise the guest journey and ease the operational load on front office teams.
The group was looking for a CRM solution that could:
- Centralise all guest data
- Automate pre- and post-stay communication.
- Improve upselling and direct booking conversion.
- Reduce front desk workload while elevating the guest experience.
The Solution: D-EDGE CRM
To meet these goals, Residhotel Group implemented D-EDGE CRM, a hotel-specific solution that empowers them and unifies guest communication across all properties through a single, cloud-based platform.
With D-EDGE CRM, Residhotel can now:
- Create fully automated, personalised communication flows at every touchpoint
- Offer a digital guest portal with contactless check-in and access to key stay information
- Monitor performance with real-time guest engagement analytics
- Manage all properties from a single interface and monitor them with a property-level customisable dashboard
Key Results
+20%
increase in pre-stay engagement
Automated, personalised emails provide guests with essential stay information and upselling opportunities before arrival.
90%
digital check-in adoption
Thanks to the intuitive guest portal, the majority of guests complete their check-in online, reducing front desk queues and improving efficiency.
5 min
That's the average time guests spend interacting with the digital guest portal.
D-EDGE CRM enables us to centralise our database and gain a unified, global view of guest information. Check-in procedures are now smooth and fast, saving 1 to 2 hours per receptionist. This allows us to offer a warmer welcome and provide better service. Our CRM empowers us to share consistent, relevant information effortlessly. Harmonising guest communication has strengthened our brand image and significantly improved the guest experience.
Why Hoteliers Choose D-EDGE CRM
D-EDGE CRM is designed for hotel groups and independent properties alike, offering the tools to centralise guest data, personalise the guest journey, streamline team operations, and boost direct revenue.
For Residhotel, it became a cornerstone in modernising operations and delivering consistent, high-quality guest experiences across its entire portfolio.
Unlock New Possibilities for Your Hotel with D-EDGE
Looking to boost guest satisfaction, streamline your operations and grow direct revenue?
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