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How Altitude Résidences Turned CRM into a Revenue Driver

Altitude Résidences, a collection of independent mountain residences, partnered with D-EDGE to strengthen its hotel distribution strategy, increase direct bookings and make better use of its guest database through CRM campaigns.

In a highly seasonal hospitality market, staying close to guests throughout the year is essential. Altitude Résidences needed a reliable way to keep travellers engaged, drive more direct revenue and build stronger long-term guest relationships.

With D-EDGE, Altitude Résidences combined a strong direct booking strategy with targeted CRM campaigns. This helped the brand keep its own booking channel at the heart of its distribution mix while turning guest data into a measurable source of revenue.

D-EDGE Solutions: Channel Manager • Booking Engine • D-EDGE CRM

Key Results

+33%

Total revenue in 2025 (vs 2024)

+17%

Of total revenue generated by CRM campaigns

+56%

Direct share of total distribution

“D-EDGE has helped us strengthen our direct booking strategy and make better use of our guest database.”

Justine Zaragoza • Managing Director • Altitude Résidences

Standing out in a highly competitive alpine market

In the French Alps, travellers have plenty of choice. Before booking, they often compare residences, hotels and holiday rentals across several channels, from direct websites to OTAs and specialist travel partners.

For Altitude Résidences, the challenge was not only to be visible in a competitive alpine market, but to make direct booking feel like the most natural choice.

Building loyalty beyond the first stay

Mountain hospitality has a strong repeat-stay dynamic. Guests often come back year after year, sometimes for the same resort, the same season or the same family holiday.

Altitude Résidences wanted to build on this behaviour by creating a stronger relationship with returning guests. The aim was to encourage guests to come back, book more directly, and feel recognised by the brand over time.

Keeping guests engaged between seasons

The team also needed to stay closer to guests between stays, especially outside peak booking periods. The challenge was to keep Altitude Résidences top of mind without relying only on one-off campaigns or third-party channels.

To support long-term growth, Altitude Résidences needed a more structured way to turn past guests into repeat guests, and repeat guests into more direct, long-term customers.

Strengthening direct bookings through a smoother booking journey

D-EDGE supported Altitude Résidences with hospitality technology designed to strengthen its hotel distribution, direct booking performance and guest loyalty.

The strategy centred on building a more direct relationship with guests. By combining a high-performing Booking Engine with an integrated Loyalty Programme, Altitude Résidences could encourage travellers to book through its own website while giving returning guests a clear reason to stay connected with the brand.

This approach helped make direct bookings the leading source of reservations, representing about 56% of total distribution. For a residence brand in the French Alps, where many guests return from one season to the next, this strong direct booking share highlights the value of a smooth booking experience supported by loyalty benefits.

Making the Loyalty Programme part of the direct booking journey

The Loyalty Programme became a key part of the direct booking journey. Integrated into the Booking Engine, it helped Altitude Résidences recognise returning guests, encourage repeat stays and create more opportunities for personalised communication over time.

Keeping guest relationships active with D-EDGE CRM

D-EDGE CRM extended this direct relationship beyond the booking. Through targeted email marketing campaigns, Altitude Résidences could reach qualified guests with relevant offers and seasonal messages, support loyalty engagement and keep the brand top of mind between stays.

Building a stronger direct revenue strategy

The Booking Engine, Loyalty Programme and CRM campaigns helped Altitude Résidences build a stronger direct revenue strategy. In 2025, total revenue increased by 33% compared to 2024, while CRM campaigns contributed to an estimated 17% of total revenue and generated an estimated 13% of total bookings.

D-EDGE has helped us strengthen our direct booking strategy and make better use of our guest database. With targeted CRM campaigns and a growing loyalty programme, we can engage our guests more effectively, generate direct revenue and build stronger long term relationships.

Justine Zaragoza

Managing Director

Altitude Résidences