When is the right time to adopt CRM at your hotel?
If you’re doing this at your hotel you know it’s time to adopt a CRM.
Some argue that hospitality technology is evolving too quickly and it’s difficult to know when to commit to a program as significant as Customer Relationship Management (CRM). A hotel CRM platform digitally manages and analyses each piece of guest data and communication throughout the travel journey and it’s also an underlying platform that influences critical decisions you need to make every day. You may already be performing many of the tasks that a CRM provides but maybe not as efficiently or accurately.
Here are some tips to help you determine if it’s time for your hotel to implement a CRM, and how to persuade your leadership to adopt it.
IV. How to convince leadership to adopt a CRM?
In our experience, CRM needs are typically identified by the Director of Marketing or Director of Sales and Marketing who is struggling to manage email lists, design campaigns and find new customers. The DoM may collaborate with other team members such as the IT or Revenue Manager to make a pitch to the GM or senior management. The more team members you enlist, the greater your chances of success are in both the bid for a CRM and its future operation. A CRM unifies your guest data and communications but it also unifies your team goals and efforts.
3 STEPS TO SELECT THE RIGHT CRM FOR YOUR HOTEL
This infographic summary will guide you through your selection process.
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