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Turn your hotel's website into the engine of your direct distribution strategy

Published on September 27 2021

Eto Park Hotel**** Superior Business & Stadium is situated in the sixth-largest city of Hungary in the countryside, halfway between Budapest and Vienna. Located next to the ETO Park Lifestyle Centre, Eto Park Hotel provides the ideal background for business or company events, meetings, and workshops, as well as family tour programs.

Formerly part of the S4Y, Hotel&More group in Hungary, Eto Park Hotel had to build its own brand identity and distribution strategy when it became independent in 2020.

Challenges

  • Starting on its own in 2020, the hotel needed to develop a new brand identity.
  • When Eto Park Hotel changed its status to independent, it didn’t have any hotel technology stack to rely on and needed to start from scratch.
  • The willingness to limit one-shot investments and seek solutions that can be spread out over time.

Solutions

  • Implementation of a Fusion Website, with integrated booking pages and a unique business model with no big upfront costs (based on monthly fees)
  • Training on the website Content Management System & support in their local language – Hungarian.

I started to work with D-EDGE two years ago. From the beginning, starting with the introduction of the system I have experienced the professionalism of this company. When we decided to change our previous website there was no doubt to give the development to D-EDGE. The whole procedure was smooth and professional. The end result speaks for itself. Our main goal was to receive more direct bookings from the website. We are happy to see that the trend is changing  thanks to the new design.

Áron Szabó

General Manager

Eto Park Hotel

Strategies

  • Definition of brand guidelines to ensure a consistent brand image on the website
  • Integration of the booking path into the website, capitalising on an e-commerce-like purchasing experience for the guests.
  • A modern & conversion-driven website showcasing each room, service & amenity the hotel offers.
  • Dedicated & local account management to assist the client in its transition to becoming an independent hotel.

The results

4 months

to get the website up & running

50% increase

in booking levels from the direct channel (in 7 months)

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