This page needs JavaScript activated to work.
Step 1/2

Hello, how can we help you?

Please select the type of your request

Contact Client Access

How Seashells Phu Quoc Hotel & Spa Drives Web Direct With MediaGenius

Published on May 31 2023

Seashells Phu Quoc Hotel & Spa is a 5-star beach resort in Phu Quoc, the largest island in Vietnam. The property, located in the city centre nearby the night market, has 252 well-equipped rooms and suites with balcony overlooking the city or beautiful ocean, a swimming pool, modern restaurants & bars, and Serenity Spa.


Seashells Phu Quoc Hotel & Spa is aiming to minimise its reliance on OTAs, improve its profitability and gain more control over its pricing and brand positioning. As an independent hotel, the property struggles with its brand awareness and online visibility. With limited resources and digital marketing expertise, it was difficult to secure a marketing budget and reach relevant publishers and audiences.

D-EDGE Solutions

To overcome these obstacles, Seashells Phu Quoc decided to take a proactive approach by selecting MediaGenius, D-EDGE’s digital marketing platform, with D-EDGE digital media experts operating all its campaigns. D-EDGE team optimised hotel visibility in key feeder markets such as Australia, Singapore and Vietnam at controlled distribution costs. Monthly strategy meetings between the hotel and the digital media experts are held to review results, budget allocations and optimisation options.

D-EDGE MediaGenius platform connects us to Search, Metasearch and Display. The platform helps optimise the hotel’s visibility in key feeder markets with controlled distribution costs. We are amazed by the increase in direct booking and revenue by 114%

Michael Lê Anh Duy

Director of Sales & Marketing

Seashells Phu Quoc Hotel & Spa


From August to October 2022, D-EDGE delivered direct revenue through digital marketing campaigns at a 4% distribution cost.

In addition to low distribution costs, the hotel has full transparency over budget allocation and results across all digital media channels. While initially launched with paid search and metasearch only, an online display was added to the mix to cover the entire guest journey from awareness to consideration and comparison.

The marketing budget was also increased thanks to a controlled distribution cost.
In Q1 2023, the distribution cost was reduced further to as low as 3%. Campaigns ROI increased for Search from 33X to 42X, Metasearch from 24X to 31X, and Display achieved 25X ROI. With the overall ROI increase, bookings increased by 114%.

The results after 3 months


2% Distribution cost


3% Distribution cost


4% Distribution cost

*Results period: January – March 2023

You may also like

Published on June 17 2024

In response to DMA regulations, Google introduced several significant changes to hotel search result pages in January. Our recent analysis reveals several…

White paper
Published on April 24 2024

Are you geared up to unlock the secrets of hotel revenue management in 2024?
The Hotel Distribution Report 2024  provides you the…

White paper
Published on February 21 2024

As a partner to over 10,500 independent hotels worldwide for distribution and marketing strategies, D-EDGE closely monitors hotel distribution and…

Published on November 20 2023

For hotel marketers, SEO can be a mystery and a source of anxiety. How can you climb the rankings? What keywords should…

Case study
Published on October 12 2023

In the heart of cities, close to business centres and the main tourist sites, the Pichet Group hotels are 3* hotels and…