JSI Hotel's Direct Revenue Increased with D-EDGE Reservations Platform
Covering the Online Distribution Channels
JSI Resort Megamendung is one of several beautiful resorts managed by JHL Collections.
The hotel has been operating for 2 – 3 years without any online booking engine. Therefore it has never received any bookings from their official website.
In 2021, JSI Resort Megamendung partnered with D-EDGE with the aim to increase its direct booking revenue through technological solutions to manage the hotel’s various online channels.
- The hotel’s official website had never generated any bookings as it did not have a booking engine connected to it.
- Reservations from the website were made manually via an email form.
- Rates and allotments for other distribution channels were also done manually.
- The hotel was therefore unable to obtain crucial reporting information to manoeuvre its online strategy.
- Incorporated D-EDGE’s booking engine into the website for ease of direct booking.
- Rates and availability are optimised with the connection of D-EDGE Channel Manager to the various distribution partners and the hotel PMS.
- D-EDGE single CRS platform provides automation that reduces human errors.
- D-EDGE provides consolidated reports for JSI Hotel to strategise its pricing plan.
- JSI Resort has since also revamped its website, optimised website content and improved its social media visibility.
This co-operation with D-EDGE has increased JSI Hotel’s revenue since the implementation of its booking engine and channel manager along with our constant campaign through the website and social media to encourage our guests to book direct with the brand website. Amidst the pandemic period, we were amazed by the increased direct revenue received from just our website. The local support assists us in achieving our goals.
- Implemented a booking engine solution that accommodated JSI hotel online strategies for the direct domestic segment during the pandemic.
- Executed a single CRS platform that is user-friendly to increase the efficiency and productivity of hotel employees.
- Availability of D-EDGE local support team to assist JSI Hotel to achieve its goals.
- Hotel incentivise guests with complimentary breakfast and the availability of best flexible rates when they book on the hotel’s website.
670% growth in direct revenue
67% online revenue contribution from brand website
*Results period: September 2021 – October 2021
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