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The secret weapon to see your guests return

Because loyalty is not a given

Published on May 05 2022

No need to convince anyone anymore: it is much more profitable to keep your guests loyal than to go out and advertise for new ones.

But then, that’s easier said than done!


With a good Central Data Management solution, you can easily store, identify and segment your guests’ key data to provide them with a personalised experience during their stay, and then win them back with tailor-made offers that hit the spot.
If you’re there, well done! You’ve done the hard work and should already be seeing more and more of your customers coming back to stay.


But you still have a secret weapon to deploy in order to charm your customers for good: a real loyalty programme, the kind that makes people want to stay and gives them a real sense of loyalty!


As you would expect, if we talk about this, it’s because we have what you need to help you implement it for your hotels. Our Central Data Management solution includes a loyalty programme module, directly integrated with the D-EDGE CRS, and therefore with our Booking Engine. And it’s the detail that makes the difference!

Why is it smarter to opt for a loyalty programme that is connected to your Booking Engine?

💸 Your guests can use their loyalty rewards when they book on your website: you increase your direct bookings


📊 Your loyal guests can benefit from preferential rates on your official website: display rate parity on your website and on OTAs, while keeping an advantage for you and your loyal customers.


📤 You can automate regular communications to your loyalty programme members about the perks they can use or the next-level status they’re about to reach.


🤩 Your guests will be even more eager to come back as they will feel special, increase their benefits each time, and be offered exclusive rates.


💫 You can use your loyalty programme to highlight your amenities and services, and thus increase your upselling (room upgrade, discount on your restaurant, room service, spa…)


📌 And finally, you manage your entire distribution from your CRS, without having to worry about connectivity between your PMS and your Guest Management solution. Everything is streamlined and centralised in a single entry point.

And because a video is worth 1000 words...

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